Google Analytics Tracking is Needed (Like, Yesterday)

If you’re a small or medium-sized business owner who is passionate about your product or services, it’s easy to overlook the importance of something like Google Analytics. The truth is, just having a marketing strategy is not enough. If you’re not tracking how people find and interact with your website, you’re flying blind.

Tracking and understanding marketing data can transform a business. We know, because we’ve seen it happen with many of our clients. It does not matter if you’re running a landscaping company or selling B2B, Google Analytics is a secret weapon for growth. 

What Is Google Analytics?

Google Analytics is a free tool that tracks and reports on how users interact with your website. It tells you important information that you can use to help save your business time and money. 

Here are just some data points Google Analytics tracks: 

• Volume of traffic
• How they found you
• What pages they viewed
• How long they stayed
• If and how they converted
  

Why Small Businesses Can’t Afford to Ignore Google Analytics

It Shows You What’s Working (And What’s Not)

Stop guessing where your traffic comes from. Google Analytics shows exactly which marketing channels are performing. You might be spending hours creating Instagram reels, but your Google My Business listing or SEO might be what is actually driving traffic to your site. Analytics helps you stop wasting time and money.

You Can See What People Are Doing On Your Site

Is your homepage converting searchers into customers? With behavioral data, you can make smarter decisions on what content you are putting where.

It Helps You Understand Your Customers

You will be able to learn more about your customers. You can see if they are scrolling on their phones or searching from their computers. You can track their location and behavior to tailor your messaging, services, and ads. 

It’s the Foundation for Better SEO

Google Analytics pairs perfectly with Google Search Console to help you understand which keywords are driving traffic and which ones aren’t. This helps you optimize your content and climb the rankings.

It Tracks Conversions (AKA Leads)

If your goal is to get more leads, you need to track where they are coming from. With Google Analytics you can see if your users are filling out your contact form, calling, or buying directly online. 

The Opportunity Cost of Flying Blind

Without Google Analytics:

• You don’t know which marketing efforts are paying off
• You can’t prove ROI
• You may be optimizing for the wrong audience

It is not sustainable to run your marketing strategy off of a gut feeling if you are serious about growing your business. 

Expert Google Analytics Set Up

When we set up Google Analytics for our new clients, we don’t just set them up and call it a day. One of our core values is to be transparent. We want our clients to understand where their money is going. We use the data collected month by month to make recommendations and tailor our strategies to make sure our clients are getting the most of their marketing dollars.

Here is what the process looks like: 

• Install tracking script and configure events correctly
• Integrate it with other applicable platforms like Google Search Console, Google Ads, and call tracking software
• Allow Google Analytics to collect data we can take action on 
• Create easy-to-read monthly reports we send to you
• Review and tailor the strategy so that we can make the best decisions for your business
  

You Can’t Grow What You Don’t Measure.

Google Analytics isn’t just a nice-to-have, it’s a must-have for businesses looking to be competitive, whether it’s online or not. If you are ready to take control of your data, reach out for a free initial marketing consultation.