Instant Ranking
We Make Google Ads Work for You
Google Ads are a great way to instantly rank higher on Google. If you are targeting a specific demographic in a certain vicinity, these ads are a great way to capture these people when they have intent (they are actively searching).
A great example of this is if you have a seasonal business such as landscaping, and you want to target lawn care services within a 30-mile radius of your business, then we can run ads during that season to those customers in your service area when they are searching for lawn care.
The Results Speak for Themselves
Clients love Loading Leads, and the data backs this up. Check out some case studies:
We built a landing page in March of 2024 for D Hall Landscaping based in Linwood, NJ. The goal was to attract landscape design leads within a 10-mile radius of the office. We leveraged a Google Ads Search Campaign to deliver the following results from April-September:
- 49 phone calls
- 52 request a quote forms
- 37 new landscaping customers from 101 total leads!
We drove these 101 leads with an ad spend of less than $4,500. Giving us a cost per lead of under $45!
“My phone is ringing like crazy! The form requests coming through the website also save me a ton of time. I am very happy with everything and appreciate your hard work.”
– Dillon Hall, Owner
36 Leads Driven in First 30 Days of Google Ads Campaigns with an Average CPL of $97
A Trusted Google Partner
Our approach to Google Ads is simple: Is your lead value higher than your cost-per-lead. If so, we can run a successful Google Ads strategy by continuing to decrease your cost-per-lead to make your profit margins higher on each sale.
For example, if you are a roofer and your average profit on roof installation is $5,000 and you close 20% of the leads you talk to then you could be paying up to $1,000 and still be profitable. If we have Google Ads data to support a cost-per-lead of $200, then the math makes sense! For every $1,000 spent you should be getting a new roofing job.
Our job is to continue to optimize the ads and track the results to continue to decrease the cost-per-lead, and help improve the quality of the leads you are getting so your close right can increase as well.
Google Ads is a numbers game, and we love numbers!
Our Google Ads Process
Helping us understand your business and customers is the first step to a successful Google Ads strategy.
Tracking & Reporting
We will set up Google Tag Manager, Google Analytics, Call Tracking software, and the Google Tag to make sure we are not missing any data when it comes to leads.
We want to attribute every lead you get back to the source so you know exactly what was produced from your marketing investment.
Keyword
Research
Once we understand your audience, we have to identify what keywords we want to target that find the right balance of competition, value, and intent. There is nothing worse than wasting money on keywords that cost a lot and generate 0 leads. This happens in the first few weeks of the project, but will continue throughout the relationship as some keywords will outperform others and we want to adjust accordingly to make sure our budget is spent on the highest value keywords.
Discovery
Phase
The discovery phase is all about getting to the heart of your business. Before we touch a single ad, we take time to understand what makes your company tick — your goals, your products or services, and what sets you apart in your market. We look at who your customers are, how they search, what they care about, and what motivates them to convert. This deep dive ensures that every decision we make is based on evidence, not guesswork, setting the stage for campaigns that are focused, effective, and profitable from the outset.
Integrity & Transparency All the Way
You own ALL your Google Ads data. Unlike some companies who run your ads out of their own proprietary softwares, we run the ads directly out of your Google Ads account. We will help get this set up for you, but if in the future we ever part ways, you will still have all of your Google Ads data.
Whether it’s Google Search or Display Ads, we will help make sure your business is popping up all over the internet!
