PPC Management for Manufacturers
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The Power of Pay-Per-Click for Manufacturing Companies
Pay-per-click (PPC) advertising can be an incredibly powerful tool for manufacturing companies looking to boost brand awareness and increase sales. With PPC ads on platforms like Google Ads and social media, you only pay when someone clicks on your ad – so you can maximize your marketing budget.
Here at Loading Leads Marketing, we specialize in creating highly targeted ads campaigns for manufacturing companies. With our proven success helping clients see a positive ROI from PPC, we know exactly how to make Google Ads work for manufacturers.
Choose Your Plan
$375
- Up to 3 Campaigns
- Ongoing Google Search Ad Optimization
- Ongoing A/B Testing
- Monthly Reporting
- $550 Initial Setup in Month 1
$425
- Up to 8 Campaigns
- All Deliverables from Basic Strategy
- Display Ad Campaign
- Custom Reporting
- $800 Initial Setup in Month 1
$500+
- Video Ads Included
- 1 Set of Display Ads
- Bi-Weekly Reports
- 2 Hours Consulting
- Monthly investment will be 7% of ad spend
Crafting The Right Strategy
The key is identifying the right keywords and ad copy to connect with your target customers. We will conduct in-depth keyword research to determine high-volume yet hyper-targeted terms that indicate user intent to purchase manufacturing products and services.
We make sure your ads show up at just the right time in your customer’s buyer’s journey. We use advanced location, device, and remarketing tactics to create a PPC strategy tailored for manufacturers.
Google Ads Best Practices for Manufacturing
Our Google Ads specialists stay up to date on the latest features and strategies to maximize your budget. We use best practices like:
Multi-Layer Keyword Targeting
Targeting narrow, descriptive keywords ensures you connect with those ready to buy. We do rigorous negative keyword analysis to weed out irrelevant queries.
Dynamic Number Insertions
Inserting your phone number or price into text ads boosts click-through rate dramatically. We optimize ads by tailoring them to each keyword.
Site Links Extensions
These additional links below your ad expand your presence and let searchers quickly find pages on your site. We customize them to highlight your manufacturing capabilities.
Location Targeting
We can target your ads by radius around your facility to draw in local customers for sales if you are locally or regionally-focused. Location options like city, region, DMA, or zip code targeting are available.
The Benefits of Google Ads for Manufacturers
Google Ads delivers results fast – ads can go live as soon as they’re approved since you own the space. PPC lets manufacturing companies:
Increase Brand Awareness
Even locally, many may not know you exist or what you manufacture. PPC raises visibility and gets your name in front of those actively searching.
Generate More Calls and Form Submissions
PPC ads with strong calls-to-action can increase inbound calls and leads instantly from your website.
Attract Product Interest
Targeting industry terminology and product keywords puts your specialized manufacturing capabilities in front of an interested audience.
Promote Service Offerings
Whether it’s maintenance, repairs, inspections, or safety checks, PPC presents your services to those needing help now.
Expand Locally and Regionally
PPC makes it affordable to promote your manufacturing business in neighboring cities, states, or across the country with location targeting.
Retarget Site Visitors
Keep connecting with those who visit but don’t convert to nurture them towards becoming customers.
Compete With Bigger Companies
PPC levels the online playing field so small manufacturers can compete for the top ad spots and forefront visibility.
Affordable & Professional PPC Management Services
Loading Leads Marketing provides flexible PPC management services scaled to fit your goals. We handle the heavy lifting so you can focus on manufacturing. Our PPC advertising expertise helps manufacturers see success with Google Ads.
Contact us here to learn more about turbocharging your manufacturing business growth with a customized Google Ads campaign set up and management!