PPC for Landscapers
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Google Ads for Landscapers: How to Get More Leads with PPC
As a landscaping business owner, you know how important it is to get new customers. But traditional advertising like print ads and flyers can be expensive and difficult to track. Pay-per-click (PPC) advertising is an online option that allows you to reach local customers searching for landscaping services and only pay when they click your ad.
PPC ads, also known as sponsored ads, appear at the top and side of search engine results pages. With PPC, you create text-based ads and choose keywords related to your business. For example, “lawn mowing service” or “hardscape design.”
When someone searches for one of your keywords, your ad can appear. You only pay when the ad is clicked, making PPC a flexible and affordable way to reach new customers. The most popular PPC platform is Google Ads.
Loading Leads specializes in helping small businesses, especially landscapers, generate more leads with digital marketing. Combining landscaping SEO and PPC strategies is a great way to mix short-term growth from PPC with long-term sustainability via SEO. Landscaping digital marketing could be the ticket your business is looking for to grow this year.
Choose Your Plan
$425
- Up to 3 Campaigns
- Ongoing Google Search Ad Optimization
- Ongoing A/B Testing
- Monthly Reporting
- $550 Initial Setup in Month 1
$499
- Up to 5 Campaigns
- All Deliverables from Basic Strategy
- Display Ad Campaign
- Remarketing Campaign
- $800 Initial Setup in Month 1
$500+
- Video Ads Included
- 1 Set of Display Ads
- Bi-Weekly Reports
- 2 Hours Consulting
- Monthly investment will be 7% of ad spend
Benefits of Google Ads for Landscapers
Here are some of the main benefits PPC offers landscaping businesses:
Target by geography and services
PPC campaigns can target customers in specific cities, ZIP codes or regions. You can also show your ads to people searching for specific landscaping services like “mulching service” or “irrigation repair.” This targeting helps you connect with prospects actively looking for what you offer.
Trackable results
With PPC, you can see exactly how many people click your ad and how much you’re spending. This makes it easy to calculate your return on investment (ROI) and tweak your campaigns for better results.
Rank at the Top of Google
PPC ads allow you to leapfrog the organic rankings and appear on page 1 immediately. For competitive keywords, earning a top organic ranking via SEO can take months or years of effort. With PPC, your ads can appear in the prime spot above the organic results.
Setting Up Your Campaigns
To start using PPC, you’ll need to set up accounts and campaigns. Here are the steps:
1. Sign up for Google Ads
Go to ads.google.com and sign up for an account. Google Ads is the largest and most popular PPC platform.
2. Set your budget
Decide how much you want to spend each month. Most landscapers targeting two or three counties and are looking for 5-10 incremental phone calls each week will typically invest about $1,000/month in ad spend. A typical cost per lead for landscaping jobs is about $75, but can be better if optimized properly.
3. Create ad groups around service types
Organize your account with ad groups around the different services you provide, like “lawn care,” “landscape installation,” “pruning” etc. Breaking down your account more granularly will help with performance and make it easier to track.
4. Include tightly matched keywords
The keywords you choose will control when your ads appear. Thorough keyword research is key to success with any Google Ads strategy. Make sure to include keyword variations related to each service.
5. Design compelling ads
Your ads should highlight your business name, your service area, and a strong call-to-action like “Get a Free Quote” to encourage clicks.
6. Target your location
Set your campaign location targeting to show your ads to people in your service regions. Use radius targets around major cities or zoning by ZIP codes.
Optimizing for Results
Once your campaigns are up and running, you’ll want to monitor performance and enhance your PPC strategy. Here are some tips:
- Review your clickthrough rate (CTR) often. A low CTR usually means your ads or landing page need improvement.
- Refine match types and negative keywords to reduce irrelevant clicks. Use phrase and exact match when possible.
- Expand to more specific keyword variations and long-tail keywords over time.
- Use location and schedule targeting options to focus your budget on highest converting areas and days.
- Create ads for different keywords and match types, then see which perform best.
- Make your landing pages relevant to your keywords and ad text.
- If you don’t have a website designed for conversions, that might be helpful too.
Landscaping Google Ads Case Study
We built a landing page in March of 2024 for D Hall Landscaping based in Linwood, NJ. The goal was to attract landscape design leads within a 10-mile radius of the office. We leveraged a Google Ads Search Campaign to deliver the following results from April-September:
- 49 phone calls
- 52 request a quote forms
- 37 new landscaping customers from 101 total leads!
We drove these 101 leads with an ad spend of less than $4,500. Giving us a cost per lead of under $45!
The Benefits Are Clear
PPC delivers fast results thanks to direct connections with customers already searching for your services. With some time invested in learning best practices and optimization, your landscaping business can thrive with this innovative form of advertising.
We know most landscapers don’t have the time to properly setup and optimize their Google Ads accounts, so Loading Leads is here to help!
If you’re ready to grow with PPC, get in touch. We’re landscapers’ choice for digital marketing!