Digital Marketing for Agribusiness

The agriculture industry is full of opportunity, especially online. If you are a manufacturer, distributor, or simply looking for more leads and revenue, you should be investing in digital marketing. Here’s why:

Targeting

Unlike many traditional marketing channels like billboards or radio ads, we can specifiy the audience we want to attract. In our case, if we sell heavy equipment, we want to hit businesses who use heavy machinery!

Tracking 

Digital marketing allows us to track almost everything, so you know your ROI almost instantly. With tools like Google Analytics, we will be able to see where each person came from to visit your website. This is crucial for budgetting and strategy purposes. 

Taking Market Share & Growing Revenue

The ag industry is slow to adopt digital marketing. Therefore, it is much easier to rank highly on Google with SEO and less expensive to pay for clicks via Google Ads. Don’t wait another year and let more competitors get ahead. 

If you are a market leader now, don’t start walking. Your time at the top will likely be short lived if you are not investing to widen the barrier to entry.