Digital Marketing for Fence Contractors
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Custom Digital Marketing Strategies for Fence Installers
Getting the phone ringing with qualified homeowners or businesses looking for a new fence is the top priority for most fencing companies. As we move further into the 21st century, traditional marketing isn’t cutting it, and more and more small businesses are moving to digital marketing efforts to get that phone ringing. Learn how we help fence installers drive more leads via their websites.
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SEO for Fence Companies
Many fence contractors do not leverage their websitesfor much more than a digital business card, but imagine having a website that sold fences and generated leads for your business 24/7! That’s what SEO can help with. Through content production, and link building, we can present your website as an industry expert on the fencing topic. Here’s how we follow SEO best practices to get it done!
1. Keyword Research for Fencing:
What are homeowners in your area searching when looking for a new fence? “New fence installation” or “Fence installer near me”? Or maybe even something less specific, like, “how to prevent my neighbors dog from digging in my yard?”. Whatever we can do to get in front of prospective fence buyers, we need to have a strategy for it, and it starts with identifying these keywords.
2. Producing Though-Leadership Content:
Creating high-quality, informative content is another vital aspect of SEO for fence installers. Developing blog posts, articles, or even video content that addresses common questions, provides helpful tips, and showcases past projects can not only engage visitors but also improve search engine rankings. Content should be optimized with the keywords of interest, and be clear to search engines that our intent is to help consumers.
3. Earning Relevant Links:
By acquiring high-quality backlinks from other websites talking about topics in the fencing arena, we can enhance our website’s authority and visibility in search engine results. Link building can be a difficult element of SEO, but a very rewarding one. Reaching out to publications and writers to earn links can be boring, but when done right, can payoff big time. Additionally, participating in local events or sponsorships provides opportunities for backlinks from event pages (something you can start doing now!). A well-executed link building strategy not only boosts search engine rankings but establishes the fence installation business as an authoritative player in the industry.
4. Optimizing Google My Business
Google My Busines (GMB) is one of the most powerful tools for reaching local homeowners looking for “near me” type search results. Earning reviews, and being accurately listed in directories is key to ranking higher in local search results.
5. Setting Goals and Tracking Progress:
Define objectives like increasing website traffic, generating leads, or improving online visibility. Use key performance indicators (KPIs) such as website analytics, conversion rates, and web engagement to track progress. Regularly assess the effectiveness of strategies, making data-driven adjustments to ensure continuous improvement. This iterative process ensures that digital marketing efforts align with business objectives and contribute to the overall success of the business’s bottom line. Without measuring ROI, there is no point to any of this!
PPC for Fence Contractors
PPC (Pay-Per-Click) advertising is a powerful tool for fence contractors looking to enhance their online presence and attract targeted leads. However, running ads, especially on Google can get expensive and budgets can go quickly if not optimized properly. Here’s an overview of our approach to Google Ads for fence contractors:
Keywords Research
A successful PPC campaign requires meticulous attention to detail, starting with comprehensive keyword research. Identifying the most relevant and high-performing keywords related to fence installation is crucial. Long-tail keywords such as “durable residential fence” or “custom commercial fencing” can help narrow down the audience and improve the quality of clicks.
Continuous Optimization of Ad Campaigns
Continuous optimization is key to the success of PPC campaigns for fence contractors. Regularly reviewing and adjusting various elements, such as budgets, geographic locations, and negative keywords, ensures that the campaign remains cost-effective and aligned with business goals. By analyzing the performance of different keywords and geographic areas, contractors can allocate budget resources more efficiently, maximizing the impact of their PPC investment.
Budget & Bid Adjustments
Budget adjustments are particularly essential in PPC campaigns. Monitoring the cost per click (CPC) for relevant keywords allows contractors to make informed decisions about budget allocation. The average cost per click for “fence installation” can vary based on factors such as location and competition but generally falls within the range of $2.00 to $3.75. By staying informed about industry benchmarks and adjusting bids strategically, fence contractors can control costs while maximizing visibility.
Geographic Targeting
Geotargeting is another critical aspect of PPC for fencing businesses to target the right audience. By refining the campaign to target specific geographic locations, contractors can reach potential customers in their service areas, ensuring that advertising budgets are spent efficiently on the most relevant audience.
Measuring ROI
Tracking and reporting are essential for measuring the ROI (Return on Investment) of a PPC campaign. Utilizing tools like Google Analytics and Google Ads’ reporting features allows fence contractors to assess the performance of their ads, identify successful strategies, and make data-driven decisions for future optimizations. At the end of the day, we need to know if our cost-per-lead is low enough to turn a profit!
Benefits of Digital Marketing for Fence Installers
Digital marketing offers a myriad of benefits for fence installers, transforming the way they connect with potential customers and grow their businesses. Here are key advantages that make digital marketing indispensable for fence installers.
Increased Leads: The primary goal of any marketing initiative is to increase sales. Digital marketing opens up avenues to generate more leads by reaching a wider and targeted audience. Through strategies like SEO, PPC advertising, and social media marketing, fence installers can position themselves in front of individuals actively seeking their services. This targeted approach ensures that marketing efforts are focused on potential customers who are more likely to convert, resulting in a higher lead generation rate compared to traditional methods.
Improved Brand Awareness: Establishing a strong online presence is crucial for building trust in your business. Through various digital marketing channels, especially SEO and social media, fence installers can showcase their expertise, highlight successful projects, and engage with their target audience. Consistent and strategic branding across digital platforms helps in creating a recognizable and trustworthy image, making it more likely for potential customers to choose a familiar and reputable fence installer when the need arises.
Increasing Market Share over Competitors: Seeing competitors rank higher on search results is such a pet peeve for many business owners. Digital marketing will help push competitors further down the Google results page, and have you sitting nicely at the top just waiting for prospects to find you!
Trackability and Analytics: One of the standout advantages of digital marketing is the ability to track and measure the performance of campaigns in real-time. Fence installers can use tools like Google Analytics to gain insights into website traffic, user behavior, and conversion rates. This data enables them to identify the most effective strategies, understand customer preferences, and make data-driven decisions to optimize campaigns continuously. The trackability of digital marketing efforts provides a level of transparency that is invaluable for assessing return on investment (ROI).
Finding the Right Partner for Digital Marketing
Digital marketing is a broad topic and there are many companies out there that will take advantage of small businesses, so please be sure to find someone you trust and a partner that follows the best practices described above. Loading Leads Marketing was founded to help small businesses grow their online presence without charging the big bucks of large agencies, while offering enough support to see results unlike the unethical shops. Contact us to set up a free consultation call so we can put together a strategy that will boost your online presence and grow your lead flow.