Digital Marketing for Packaging Companies
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Custom Digital Marketing Strategies for the Packaging Industry
Looking to take your marketing to the next level this year? Imagine a website that drives high-quality packaging leads around the clock for less than the salary of a 40-hour per week employee. Elevate your brand with our custom digital marketing strategies, specializing in comprehensive SEO and PPC solutions. Unleash the full potential of your website as we transform it into a 24/7 B2B salesperson. Our dedicated team crafts strategies that resonate with your packaging niche, ensuring heightened visibility and sustained growth.
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Benefits of Digital Marketing for Packaging Organizations
The manufacturing industry is ripe with opportunities online, especially businesses in the packaging industry. Packaging companies are increasingly turning to digital marketing to gain a competitive edge. This strategic shift brings forth a multitude of advantages that not only impact the present but also pave lay the groundwork for a strong future.
Increased Leads and Revenue: Digital marketing empowers packaging companies to tap into a vast pool of potential customers actively seeking their products or services. Through targeted strategies such as SEO and PPC, businesses can elevate their online visibility and attract a more relevant audience. This targeted approach translates into a substantial increase in leads, as the company engages with consumers who are not just curious but genuinely interested. Consequently, this heightened engagement results in a boost in revenue, creating a direct and measurable impact on the company’s financial bottom line.
Decrease in Sales Costs: Unlike traditional marketing avenues that often require significant financial investments, digital marketing provides a cost-effective alternative. Digital marketing almost always beats traditional marketing in overall cost-per-lead. SEO is especially notorious for beating all other marketing efforts in this category. If the cost-per-lead goes down, then there are opportunities for either more revenue or the ability to cut back on other marketing and sales costs. This not only maximizes the return on investment but also allows businesses to allocate resources more efficiently. By investing in digital marketing now, costs will continue to decrease into the future when done right.
Ease of Tracking and Measuring Success: Digital marketing equips packaging companies with robust analytics tools that offer unparalleled insights into campaign performance. From monitoring website traffic to analyzing customer behavior, google analytics among other tools provides a wealth of data for informed decision-making. This level of transparency ensures that businesses can precisely track and measure the success of their marketing initiatives. The ability to glean valuable insights allows for real-time adjustments, ensuring that strategies remain agile and responsive.
Building a Stronger Brand with a More Trusted Online Presence: Digital marketing enables packaging companies to not only enhance their visibility but also build credibility and trust. Through channels such as social media, local SEO, and even video marketing, businesses can shape a positive brand image. A well-crafted online presence not only attracts potential customers but also establishes the company as a trusted authority in the industry. Customers are searching online as their primary method of finding a manufacturing partner, so offering prospects a credible domain is key.
Our Approach to Digital Marketing for Packaging Businesses
Our strategies for manufacturing businesses are all unique. There is not a one-size-fits-all approach to marketing, even for similar businesses. That said, we do know what strategies typically work well for which industries. In the case of nearly all of our clients, a combination of SEO and Google Ads forms the foundation of any digital marketing strategy.
Growing Organically with SEO
SEO is a foundational strategy of digital marketing, especially for packaging manufacturers. SEO will provide your business with the lowest cost-per-lead out of any marketing channel, but patience is key to success. As they say “good things come to those who wait” and nothing is more true than with SEO. Our SEO strategy will focus heavily on research and planning in the beginning and then continue to compound growth as the months progress. After 6-12 months you will see incremental leads flowing from the website, boosting your bottom line.
Finding the Right Packaging Keywords
The first step in a successful SEO strategy is determining the right keywords to focus on ranking for. For example, ranking for the term “packaging” might sound great in theory, but that term is too broad. That person could be looking for anything related to packaging, not specifically what you offer. If you are a manufacturer of custom corrugated packages, then that’s what we would want to target; “custom corrugated boxes” or custom corrugated packaging manufacturer” among other variations. Determing the right keywords to target will help us develop content that attracts the right people to the website. The right people are potential customers with intent to buy your product or partner with you.
Creating Relevant Content
Now that we know the keywords we want to target we need to make sure we have relevant content on our site that helps explain what we do and who we help. We need to build out the website with copywriting that thoroughly explains our services, write blogs and resources that help our customers with problems, and even graphics and videos to make our copy more attractive. Creating high-quality content along with earning strong backlinks (we will cover next) is the formula to ranking on Google.
Building High-Quality Links
Great content alone will not get your packaging-related keywords to the top of search results. You will need a strong, trustworthy website as well. Years in business, number of employees, or even how much revenue you make will not help your cause on Google. Google looks at your backlink profile to determine the credibility of your information. We will earn high-quality links from other websites to help boost your own domain authority. This authority is a metric Google will take into account when deciding where to rank your content. We focus heavily on earning links with high trust signals to boost your website’s authority. This combined with high-quality content production will get your site towards the top of Google in no-time!
Faster Results with Google Ads for Packaging Manufacturers
Now, as mentioned above, SEO will take several months to get traction and start generating tangible results. So, in order to help see growth a bit faster we can lean on Google Ads. Running ads on Google is not difficult, however, it is difficult to do it efficiently. Costs continue to rise and budgets can be burnt quickly if not carefully monitored. Our goal is to use Google Ads to supplement SEO, and ultimately, only use these ads for terms we are struggling to rank for organically and for terms that convert very high for the business. Other than that, we need to be very picky with what we bid on. Here are some ways we combat this and help use paid advertising to your advantage:
Geo-targeting
With advertising, we can select certain zip codes and geographic areas where we want our ads to show. This allows us to only run ads where we know there are potential customers, such as a town where there are a lot of shipping and eCommerce companies, or in a town where we know there is a ton of large manufacturers. This strategy helps save our budget from being spent in cities where our customer base isn’t likely operating.
Make Adjustments in Real-Time
Google Ads allows us to monitor and make changes to our campaigns on a daily basis. This is a benefit over SEO as Google takes weeks to crawl our content and take notices of our changes, where Google Ads changes take effect immediately. Actively monitoring and making adjustments to bidding such as location, budgets, audience types, etc. will save us a ton of budget in the short term.
Real-Time Data
Like we just mentioned, running ads allows us the ability to make changes quickly, but how do we know what to change? Google Ads provides real-time data on clicks, impressions, cost-per-click, and conversion rate. This data can be seen down to the keyword level, so we can pause or bid more aggressively on keywords converting well. ROI is crucial for us, so we want to make sure your dollars is getting the best return possible.
Setting Up Comprehensive Tracking & Reporting
The first week of any digital marketing project should focus on setting up tracking and reporting tools. Google Analytics and Google Ads are two very important tools for tracking performance. Along with these, Google Search Console is a free tool that every website has access to. These tools along with other 3rd party softwares allow us to track nearly every action on the website and make sure your marketing budget is being spent to its fullest potential.
Google Analytics
Track website traffic, analyze user behavior, and measure the effectiveness of your online campaigns. From monitoring the performance of your product pages to understanding customer engagement, Google Analytics provides a comprehensive overview. We leverage this invaluable tool to make informed decisions, optimize marketing strategies, and propel your business towards more leads!
Google Ads
From click-through rates to conversion metrics, gain real-time insights into the performance of your online ads. Leverage this data to refine targeting, optimize budgets, and maximize return on investment. With Google Ads, you’re not just running campaigns; you’re strategically steering your packaging business towards success, armed with actionable data to make informed decisions and drive impactful results.
Google Search Console
Gain deep insights into how your website performs in search results. Monitor keyword rankings, discover search queries leading to your site, and identify opportunities for optimization. We harness this tool to enhance your online visibility, refine your content strategy, and ensure your packaging solutions reach the right audience. Google Search Console is your compass in the digital landscape, guiding your business toward success.
Choosing the Right Digital Marketing Partner for Marketing Packaging Companies
Loading Leads Marketing is your go-to partner for digital marketing strategies. We specialize in SEO and PPC strategies for manufacturing and industrial clients. We know how to drive B2B leads for your business, and we want to help you grow this year! Contact us to schedule a call to get started.