Free Marketing Audit for Small Businesses
Free Marketing Audit
Our Marketing Audit Process
Step 1: Information Gathering
Nobody knows your business better than you do. We want to tap into your knowledge about the products or services you sell, some of the metrics, what marketing you are currently running, competitor information, and sales history. This information can be gathered via email or a brief 15-20 minute phone call.
Step 2: Digital Marketing Deep-Dive
We are a digital marketing agency, so there is no doubt we want to analyze your website’s performance on search engines. We will evaluate your SEO standing, social media presence, and any other channels you are featured on. We will grade your performance on these channels, and offer recommendations for improvement.
Step 3: Analyzing ROI From Traditional Channels
We know most small businesses are running some traditional marketing strategies, so we want to make sure those are producing some value. Whether it’s newspaper articles, radio ads, tv commercials, we can help put together a strategy for measuring and tracking ROI. If the ROI is there, keep them running. If not, let’s move the budget elsewhere!
Step 4: Audit Overview Call
After we complete the audit (which usually takes us about 3 business days), we will setup a call with you to review our findings and recommendations. We will also provide you with a slide deck that outlines all of the information from our research. After this call, you are free to do what you wish with the information, but we will of course offer guidance on how to attack the marketing in a way the provides long-term results for the business.
Why Your Business Needs a Marketing Audit
Many small businesses set aside a small budget each month for “marketing” but never really understand where exactly that money goes. Does it generate leads? Awareness? Is it measured? What was the ROI from the marketing campaign? If you or someone at your business cannot answer these questions you are not alone. We run into small business owners every month that are spending dollars on ineffective marketing efforts. Let’s change that! We want you to be in control of your marketing plan, and your sales will thank you. But, if making more sales isn’t enough of a reason, here are some reasons you should consider performing a market audit annually if not quarterly:
Performance Evaluation: Assess the effectiveness of current marketing strategies and campaigns.
ROI Optimization: Identify areas where resources can be reallocated for a higher return on investment.
Competitive Analysis: Stay informed about competitor strategies and market trends to maintain a competitive edge.
Adaptability: Adjust marketing strategies in response to evolving market conditions and technological advancements.
Budget Efficiency: Optimize marketing budgets by eliminating or reallocating resources based on audit findings.
Goal Alignment: Ensure that marketing efforts are aligned with the overall business goals and objectives.
Continuous Improvement: Foster a culture of continuous improvement by regularly evaluating and refining marketing initiatives.
Risk Mitigation: Identify potential risks and challenges in the marketing strategy, allowing for proactive mitigation measures.
Long-term Success: Position the business for long-term success by staying agile, responsive, and in tune with the dynamic business environment.