PPC for Landscapers

Benefits of Google Ads for Landscapers

Here are some of the main benefits PPC offers landscaping businesses:

Target by geography and services

PPC campaigns can target customers in specific cities, ZIP codes or regions. You can also show your ads to people searching for specific landscaping services like “mulching service” or “irrigation repair.” This targeting helps you connect with prospects actively looking for what you offer.

Trackable results

With PPC, you can see exactly how many people click your ad and how much you’re spending. This makes it easy to calculate your return on investment (ROI) and tweak your campaigns for better results.

Rank at the Top of Google

PPC ads allow you to leapfrog the organic rankings and appear on page 1 immediately. For competitive keywords, earning a top organic ranking via SEO can take months or years of effort. With PPC, your ads can appear in the prime spot above the organic results.

Setting Up Your Campaigns

To start using PPC, you’ll need to set up accounts and campaigns. Here are the steps:

1. Sign up for Google Ads

Go to ads.google.com and sign up for an account. Google Ads is the largest and most popular PPC platform.

2. Set your budget

Decide how much you want to spend each month. Most landscapers targeting two or three counties and are looking for 5-10 incremental phone calls each week will typically invest about $1,000/month in ad spend. A typical cost per lead for landscaping jobs is about $75, but can be better if optimized properly. 

3. Create ad groups around service types

Organize your account with ad groups around the different services you provide, like “lawn care,” “landscape installation,” “pruning” etc. Breaking down your account more granularly will help with performance and make it easier to track. 

4. Include tightly matched keywords

The keywords you choose will control when your ads appear. Thorough keyword research is key to success with any Google Ads strategy. Make sure to include keyword variations related to each service.

5. Design compelling ads

Your ads should highlight your business name, your service area, and a strong call-to-action like “Get a Free Quote” to encourage clicks.

6. Target your location

Set your campaign location targeting to show your ads to people in your service regions. Use radius targets around major cities or zoning by ZIP codes.

Optimizing for Results

Once your campaigns are up and running, you’ll want to monitor performance and enhance your PPC strategy. Here are some tips:

• Review your clickthrough rate (CTR) often. A low CTR usually means your ads or landing page need improvement.
• Refine match types and negative keywords to reduce irrelevant clicks. Use phrase and exact match when possible.
• Expand to more specific keyword variations and long-tail keywords over time.
• Use location and schedule targeting options to focus your budget on highest converting areas and days.
• Create ads for different keywords and match types, then see which perform best.
• Make your landing pages relevant to your keywords and ad text.
• If you don’t have a website designed for conversions, that might be helpful too.