PPC Management for Construction Companies

Building Optimized PPC Campaigns for Construction

With extensive experience in the construction industry, we build highly targeted Google Ads campaigns designed to attract your ideal customers. We identify relevant, high-converting keywords that indicate commercial intent or interest in specific home services.

For example, terms like “commercial building contractor” and “bathroom remodel contractor” strongly imply the searcher is ready to hire. We ensure your ads are prominently displayed for these lucrative keywords.

Google Ads Strategies for Contractors That Convert

Our team stays current on the latest PPC techniques to get you the best results. We use proven strategies like:

Thorough Keyword Research

Every good PPC campaign starts with finding and targeting relevant keywords for the business. If we aren’t targeting the right terms that your customers are looking for, then the clicks we are generating will not turn into dollars. 

Detailed Ad Copy

We write compelling ad text that quickly communicates your expertise so searchers immediately see you have the services they need.

Ad Scheduling

Certain construction services follow seasonal demand patterns. We schedule your ads to align with peak periods for higher conversion potential.

Mobile Optimization

Many search for contractors on-the-go from their smartphone. We optimize ads for greater visibility and clicks on mobile devices.

Smart Bidding Automation

Our bidding algorithms automatically adjust your bids to target more conversions at the optimal cost per acquisition.

Remarketing

We keep your brand top of mind by retargeting website visitors with ads to nurture them into becoming customers.

Benefits of Our Construction PPC Services

Professionally managed PPC campaigns provide construction firms with:

Increased Inbound Calls and Leads

With a clear call-to-action, your ads can deliver immediate calls, emails, and contact form submissions from interested prospects.

Improved Local Visibility

PPC spots you in front of homeowners and businesses in your target region searching for contractors to handle projects.

Ability to Compete Against Larger Firms

PPC gives budget-friendly exposure to small construction companies competing with bigger brands for customers.

Promotion of Specialized Expertise

Targeting niche construction keywords highlights your unique capabilities for commercial clients with specific needs.

Brand Awareness in Your Community

Locals may not know smaller contractors exist. PPC presents your business to new audiences.

Lead Generation During Slow Periods

Promoting seasonal services fills slower times and smaller jobs year-round.

Optimizing for Construction Niches

We customize PPC strategies based on your specialization:

Commercial Construction Companies

Promote large-scale construction capabilities and bid on RFP keywords. Target commercial terms and buyers like architects, developers, and property managers.

Residential Home Builders

Optimized for home buyer keywords in your region. Showcase luxury custom home portfolio with image extensions. Retarget website visitors who view model homes.

Roofing Companies

Hyperlocal tactics ensure visibility for “roofer near me” searches. Target roofing materials like “slate roof installation” and emergent terms like “storm damage roof repair”.

Mechanical Contractors

HVAC, plumbing, and electrical have seasonal demands. Schedule ads to align with peak times for each service and use urgency messaging for faster calls.

Agricultural Construction

Target rural areas and farm-related keywords. Promote expertise building barns, stables, irrigation systems, and other agricultural projects.

Landscape Construction

Targeting terms like “hardscape design” or “landscape contractor” in your area can drive bottom of the funnel traffic that is close to hiring. Be the contractor they call first by showing at the top of search results. PPC for landscapers can be extremely lucrative. 

Affordable PPC Management From PPC Experts

Want to boost your construction business with more qualified web leads? The PPC specialists at Loading Leads Marketing tailor proven Google Ads strategies scaled for your budget. Contact us to learn more about maximizing your ROI through managed PPC services!